SMITH X BSF
Responsible for design and conceptualization of custom packaging kit as well as custom product graphic application. Worked directly with vendor on custom die-lines, proper graphic applications, and delivery of final product.

From Smith:
Art meets performance in the new collaboration between Smith and famed Brazilian street art crew, Bicicleta Sem Freio (translated, Bicycle with No Brakes). Celebrating the Smith athletes who are pursuing their dreams of gold this summer, the project creates an intersection between sport and artistic expression. Renato Reno and Douglas Castro of Goiania, Brasil used the Overtake helmet, PivLock™ Arena performance eyewear and Lowdown sunglasses as their canvas. Inspired by athletes’ own personal photos of crossing finish-lines and standing on podiums, the crew brings together symbols of Brasil and moments of triumph into a single, colorful piece of art.

OUTCOMES
Custom Packaging
Custom Helmet
Custom Eyewear
T-Shirt

 

CREDIT
Creative Direction: Chatham Baker, Carlos Alves
Graphic Art: Bicicletta Sem Freio
Design & Production: Chris Erickson, Andy McCabe, Cara Shumate
Producer: Jen Yih
Photography: Mark Welsh
Cinematography: Trent Ludwig

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