P3 – PEAK PERFORMANCE PROJECT
Responsible for design and conceptualization of a unique identity system for P3 – Peak Performance Project. The design is reflective of a coded language of sport and born from a hexagonal grid structure.

FROM ADIDAS:
P3 operates at the cutting edge of sport as the leading experts in the field of fine tuning athletes. Based on data uncovered through rigorous observation, P3 synthesises this information into a bespoke action plan designed to enable the athlete to reach their peak performance.

This project is a constantly expanding exploration into the human body, using science and innovation to enable transformation of the world's elite athletes.

OUTCOMES
Logo
Identity System
Stationery System
Environmental Design

 

CREDIT
Design Director: Damien Webb
Senior Designer: Ed Baigrie
Designer: Chris Erickson

P3_PROCESS_IMAGESP3_PROCESS_IMAGES
P3_Stationary_CEP3_Stationary_CE
P3_LOGO_APPLICATIONP3_LOGO_APPLICATION
P3_GRAPHICS_TEESP3_GRAPHICS_TEES