Harden Vol. 2

The idea for Harden Vol. 2 campaign came from an insight that was given to us by James, "Not everyone can relate to dunking, but any player can relate to changing direction." This was our guiding principle which lead us to some super interesting explorations for this campaign. From photography and scanner manipulation to physical screenprinting we wanted to bring James' idea of changing direction to life in a super unique way. 

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For adidas
Role: Senior Designer
Created with: Mark Dayao, Jonah Nolde, Ryan Schroeder, Brian Hamilton

Photography: Atiba Jefferson
Awards: How In-House Design Award -Outstanding Achievement Winner