Smith Product Design - Winter 17/18

Project Description:
Responsible for product design of Smith's winter 2017/18 snow product line. During the development of the line I aided in the development of the brand's overall color palette, graphic direction, and trend forecasting.

Worked directly with product development team to ensure correct color matching across multiple materials from helmets to goggles. Review and revise samples to ensure on time delivery of product.

Collaboration with outside artists and athlete's to create unique product designs. Worked directly with illustrator Andrew Fairclough (Kindred Studio) and Jon Testa (Mean Folk) on art direction for artist collab series.

Design and production of select Smith apparel graphics.

Role:
Art Direction
Product Graphics
Color & Materials
Production

Artists:
Mean Folk -
Jon Testa
Kindred Studio -
Andrew Fairclough

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