As a business, we’re constantly striving for optimum footwear performance. To achieve this, we need to get the most out of our materials. We like to talk about our products “silently serving” the athlete—seamlessly improving performance and, in this case, getting more out of every thread so they can focus on nothing but their sport.
This is why we developed STRUNG, an industry-first textile and creation process that allows us to input athlete data into the precision placement of each thread in any direction we choose. We can build and test different structures in the software before sending our chosen design to the STRUNG robot, which places each thread into a single composite with specific performance zones and properties. The result is a lightweight upper that’s precisely fitted for support, flex, and breathability—all within one piece of material.